Launching and Marketing Your Business

Marketing, Business, and Legal
06 December 2021
Share, comment and save it
Launching and Marketing Your Business
Digital Marketplace
Telkom Business
06 December 2021
Marketing, Business, and Legal
Launching and Marketing Your Business

Launching and Marketing Your Business

Want to find out how you can launch, market and sell your business? Starting a new business may sound like an easy venture to get into, especially when you have Google on your side. However, many entrepreneurs have fallen short of making it through the first year of business. This is because a business launch takes more than ticking of a checklist and believing in a good idea.

So, what determines a successful business opportunity? What can make or break it its launch?








Got Your “Why” In Check?

It is important you find and know your “why” in order to run a streamlined business venture, especially when you’re entering unfamiliar territories. Understanding why you’re doing this, and why you’re planning to launch your business in that manner will help you be able to clearly convey what you’re doing to audiences. This will also help you avoid any potential pitfalls and start with your best foot forward. 

Create a Community

Once you know what your brand is, what it will do for your customers, the value it brings and why you’re passionate about it the value it brings, it’s time to focus on the who.

A mistake that many new business owners make is waiting for their start-up to launch before finding their customers. It is crucial to know who you’re targeting before launching a product so that you don’t have to hard sell when your doors are officially open.

Testing is Key to Marketing a Successful Launch

Your product launch is already the first impression of your business and brand, so you want to make sure that you get as much information on the product as possible. Once you’ve got your business plan and plenty of market insight into your customers thinking, they’re buying patterns and locations, it’s time to test it.

Your ingenious product needs testing coupled with adjustments to see whether it truly fills the gaping hole in the marketplace and that its offering meets your brand promise.

RELATED: How to Know if a Product or Service Will Sell Before Launching It

Influencer Marketing Wins

Another great way of launching and marketing your business is through blogs, social media and using influencers. Brand advocates and influencers are paramount in generating desired sales while attaching your brand with a popular and trusted individual. You can also use high-profile customers who are loyal to your business to do some marketing on their platforms.

Know Your Marketing Channels

Now that we’re in a more digitally driven era, your sales channels have broadened. Savvy business owners target as many potential channels as possible. You can promote and market a business launch or product through blogging, on social media, websites, through email campaigns, PPC advertising, as well as SMSing. Cross-channels marketing is one of the best ways of reaching potential customers in a seamless way through the sales funnel.

How to measure and see the value of customer progress? Click here.

Amp Up Your Sales Strategy

One other thing about selling your business products is having an ironclad sales strategy. By improving on your products and services, you can increase the sales of your business. Have the product launch, add promotional products in the gift bags, run complementary products on social media competitions or diversify your portfolio

You can also:

  • Have a compelling value proposition
  • Have a strategy that speaks to your customers buying journey
  • Lead with insights
  • Make sure both your marketing and sales strategy are in line.


It is essential that your business launch creates memorable impression on your customers. All your efforts, including to knowing your audiences, understanding the need for your business, how market your business across multiple channels, and focusing on your sales strategy all play part in the larger scheme of your business. Make sure your always preparing for the next step so that you can meet the needs of your customers.





Share, comment and save it
Share, comment and save it

Be the first person to Comment