Warrior Paints Gezina proved to be an immediate success and as a result Warrior Paints decided to expand the retail division by opening more stores As a result of the success of the first DIY store Warrior Paints decided to open more retail Warrior Paints and DIY Stores to market the Warrior Paints brand so that retail paint would become more accessible to clients In 2000 Warrior Paints introduced its Franchising concept into the companys strategy A research programme together with a feasibility study was embarked on, which determined that the Warrior Paints Franchise concept was the route to follow Company stores as well as Warrior Paints distributor stores were evaluated for strengths and weaknesses Local opposition stores and international trends were considered and Warrior Franchise was ready to be launched Read more on how to get a Warrior Paints franchise