The ROSELLA history in fashion reads like a rags to riches tale of humble beginnings in the KwaZulu Natal Midlands, transformed through hard work to a fashion empire. With 9 stand alone stores to date, woman of all ages with an eye and need for quality have been coveting the Rosella Brand, as well as the array and quality of the international brands that the stores stock.It is our attention to detail, high-quality standards and professionalism that has earned us a mass following from all over South Africa. ROSELLA has one motto; Customer Satisfaction if a client feels looked after and comfortable with what they are wearing, weve done our job well. Add to this our philosophy of beautiful styling, distinctive fabrics and tailor made customer service and you end up smiling with.