General Chemical Corporation commenced business in December 1939, a few months after the outbreak of the Second World War. Genkem, as the company is now widely known, has grown dramatically over the years, and has throughout its history exhibited a flair for innovation. Qualichem (Pty) Limited, a dominant player in the industrial adhesives market for many years in South Africa, reached agreement to acquire Genkem and the acquisition became effective on 1st October 1999. This new group Qualichem-Genkem formed the largest adhesive company in Southern Africa.With the acquisition came the trade names of: Genkem, Nova, Sandtex, Bourne and Tile Doctor. This clearly indicates the diversity of the products offered, as well as the variety of consumers served by the Company.