Beds For Africa | 238 Victoria Rd, Pietermaritzburg, Pietermaritzburg, 3201, KwaZulu-Natal

Beds Sleepmasters and Bed Shed brands under one umbrella Bensons for Beds now has over 270 stores nationwide and wished to take the brand into Africa In 2014 the JD Group identified an under traded gap in the bedding space and realized there was room in the market for beds in South Africa Under Steinhoffs guidance leveraging off the UK expertise knowledge and product offering a decision was taken to enter into this market After intensive research it was decided in 2015 that JD would convert one of its G2 brands the Electric Express brand to become Sleepmasters the bedding experts in Africa Sleepmasters simultaneously replaced Slumberland as JD Groups bedding house brand The Sleepmasters range of beds is manufactured by KAP Bedding