Lego SA (Pty) Ltd | The World's Leading Construction Toy

The LEGO Group is a privately held company based in Billund, Denmark. The company is still owned by the Kirk Kristiansen family who founded it in 1932.It is the LEGO® philosophy that `good quality play enriches a childs life and lays the foundation for later adult life. We believe that play is a key element in childrens growth and development and stimulates the imagination and the emergence of ideas and creative expression. All LEGO products are based on this underlying philosophy of learning and development through play.LEGO bricks are all part of the LEGO system, which essentially means that they can easily be combined in innumerable ways and just as easily be dismantled. The more LEGO bricks you have, the more fertile your creativity can become. The combination of a structured system, logic and unlimited creativity encourages the child to learn through play in a wholly unique LEGO fashion.