It was a dream that started in 1896 when Austrian immigrant Joseph Stern opened the doors of his first jewellery store in Johannesburg , South Africa. The success of this store was based on his belief that, with the combination of quality and craftsmanship, one could create the perfect piece of jewellery.Known as the home of flawless diamonds, Sterns grew significantly and by 1950 it was a household name. When television was launched in 1975, the words Girl in a million the jingle from their now famous T.V. commercial instantly reminded consumers of Sterns' emotional Bridal positioning. With very little competition, the world was their oyster.Purchasing a diamond, irrespective of the end use, is a very important occasion. Much thought and consideration should be put into the process. After all, some of lifes greatest milestones are marked with a diamond. From engagements and anniversaries to birthdays and special holidays, weve got something for every occasion.To keep a diamond at its most beautiful, it ne
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