Cell C (Boulders Shopping Centre) | Shop 8B Boulders S Cntr Old Pretoria Rd, Halfway House, Midrand, 1685, Gauteng

LAUNCHED ITS OPERATIONS IN 2001, SEVEN YEARS AFTER THE LAUNCH OF THE TWO INCUMBENTS, VODACOM AND MTN (LAUNCHED IN 1994).THE MOMENTUM AND SUCCESS OF CELL C'S PRICING STRATEGY OVER THE PAST TWO YEARS WITH ITS CORE CONSUMER VALUES OF HONESTY, SIMPLICITY AND TRANSPARENCY, HAS RESULTED IN A POSITIVE CUSTOMER RESPONSE.