Cotton On (V&A Waterfront) | 146b Lwr Lvl , V & A Waterfront, V & A Waterfront, 8002, Western Cape

Cotton On offers affordable, on-trend basics and versatile, value fashion.To `Cotton On to something means to understand or discover the potential of a great idea. As a Group, weve always believed in big ideas matched by a fierce will to bring them to life. It all started in the late eighties, when acid wash and lycra ruled the fashion world. Nigel Austin, our founder, grew up in Geelong with strong family ties to the rag trade. His dad owned a manufacturing and importing business and Nigel would spend school holidays learning the ropes with his dad in Hong Kong.We want to give people the latest fashion at the right price. Value drives everything we do. In fact, if an idea doesnt add value to our customers, our people, our brand or the community, we keep working on it until it does.