Liquor City (Showgate) | 1 Curie Av, Bloemfontein, 9301, Free State

Having been in Liquor Retail for a number of years, Liquor Citys founder and chief Manuel De Atouguia decided a radical change was required, not only in the way liquor stores looked but in the manner their customers were treated. He set about building a brand which asked the question What do South Africans want.Liquor City imported, and continue to import, brands which offer tremendous value to the South African consumer. Brands which are recognised internationally as being the best. Brands with multiple international awards. Brands which arent readily available across South Africa and more importantly Brands with great pricing. With a philosophy which includes responsible liquor retailing Liquor City continue to grow all over South Africa.