. Established in 1949 G. U. D. Holdings headquarters is based in Prospecton, KwaZulu Natal and employs in excess of 1500 people. Our regional sales offices are located in KwaZulu Natal, Gauteng, Eastern Cape and Western Cape. All sales offices are supported by a dedicated sales team who are customer focused and able to offer comprehensive product assistance. G. U. D. Holdings Export and Africa Divisions provide an international distribution network ensuring our premium products are accessible throughout the world. Our company, founded on the strength of the GUD brand, specialises in the marketing, manufacture and distribution of an extensive range of quality automotive and industrial products. We will be a responsive manufacturer and supplier of automotive and industrial products.