Daniel J Exclusive Fashion | Maponya Mall Chris Hani Road, Soweto 1801, Gauteng

A boutique is a small store that sells stylish clothing, jewellery or other usually luxury goods. The term boutique also known as designer refer to both goods and services which are containing some element that is claimed to justify an extremely high price called boutique pricing. A boutique is relatively small compared with big box retailer or general merchandise retailer. They commonly occupy small spaces in enclosed malls or in strip plazas.