Atlas Finance is a micro-finance company, started in 1994, by CEO Jack Halfon, with its first branch in Eloff Street, Johannesburg. Although the company has grown to 160 branches, we still remain a family owned and managed business.<br/><br/>Along the way, we have not wavered from Jacks original vision for the business: to provide financial assistance to all South Africans in an ethical and legitimate way.<br/><br/>Family is key to our business the culture at Atlas is based on family and family values; which is why our company tag line remains From our Family to Yours.<br/><br/>Our company goal is to become the most trusted and preferred personal-loan provider; to assist our clients to achieve their goals by providing them with loans responsibly, building their trust by serving them with dignity, respect and sincerity.<br/><br/>Atlas Finance combines the care, attention to detail and dedication of a family-run business with the stability, professionalism and credibility of one of South Africas leading financiers.<br/><br/>Atlas Finance is a