Aliwal Midas Parts Centre | 83 Somerset Street, Aliwal North 5200, Eastern Cape

Midas, the flagship franchise of the family, is a retail store designed around the needs of any vehicle owner, focusing on various product ranges, from motor parts and accessories through to lifestyle equipment. There are over 300 franchised outlets in Southern Africa, including Botswana, Lesotho, Mozambique, Namibia, Swaziland, Zimbabwe and South Africa. The mechanism of distribution to owner managed retail stores continues to be the most successful and efficient. the equity-building menu for the brand is a combination of print media, online presences, sponsorships, radio and TV campaigns with the return on investment being increased member sales.